Listening is the first skill that we employ on any project. Partnering in understanding the problem, ensures that we will be more equipped to pull from unexpected places to realize a solution. Knowing the goals and the metrics by which success will be measured is vital because to ensure that the deliverables move the business as they should. Then we draw... a lot. We iterate even more. We imagine the possibilities on paper as much as we can, because that is the most cost-efficient building material for our client partners.
Design is not a service. It is a practice. In other words, you don't want to pay for design... you want a solution. Design is the path to that best solution. Good designers design but so do not-so-good designers. So you can pay for design with anyone. The trick is to get the right solution, effectively for your investment. Our design experience is deep. Over 40 years & many effective solutions between the two of us.
One of the practical outcomes of being brothers and working together for so long, is the ability to forge our ideas on the go. As we start to work on a given potential solution path, we know when to put the pencil down and when to get to the bench to start "playing" with the forms that we believe will succeed. They don't always work as we had envisioned, but we know it quickly - way before time or costs have been invested. We build our ideas out of inexpensive materials - sometimes at a miniature scale. Sometimes it might take several rounds to get the scale or form just right. But when we are ready to build it out in full scale, in its final material, we know that the kinks have all been worked out. Almost always, the thought partners that we have (clients & CEOs) see these early prototypes with us. They share in the collaborative corrections to the prototype. It is this ability to pivot quickly that further sets our services apart.
What if we were to put the whole hot donught experience in a truck and rolled around the country to those who aren't anywhere close to a Kripy Kreme doughnut? Yeah, we did that.
For years the founders of Panera Bread were frustrated that they couldn't figure out how to get real baking in front of the customer experience. The solution was realized by building a new concept inside the walls of a secret warehouse. We rendered, iterated and built the entire upfit in our studios.
A 1921 auto dealership on the National Historic Register was falling in on itself. But 5 years of hard work and innovative vision has restored this unique building into a bustling event center in the heart of downtown Greensboro North Carolina.